The present research seeks, as it main objective, to identify the relationship between the variables that favor the organizational performance of Brazilian startups. The research was developed with startups associated with the Brazilian Association of Startups (ABStartup). For the analysis of the collected data, it was chosen to use the Structural Equations Modeling (SEM). It was identified that the orientation to the market, although important for the startups, does not influence the organizational performance, but does have some effect in the product innovation capability. On the other hand, this orientation has relevance to the innovative capability of the product. And such a capability ultimately influences organizational performance.
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