This research verified the influence of Brazil’s country image on international consumers behavioral intentions. Findings suggested that Brazil’s country image is composed of two dimensions: macro and micro image. The former had a direct and positive effect on international consumers behavioral intentions while the latter indirectly influenced these intentions. This study not only contributes to the theoretical advance in Brazil’s image research but also indicates that both dimensions of this image must be mutually managed and promoted by governmental entities, with a focus on macro image.
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