The study aims to understand which are the determining factors that influence the orientation of academic students in the business area in relation to CSR. A survey was applied to 340 students. Analyzed by structural equations and analysis of variance test, the results indicated that personal values affect the dimensions of CSR orientation. Specifically, it was found that the female gender is more prone to philanthropic CSR orientation. The other factors, on the other hand, were not statistically significant to infer different behaviors between groups, whether political, religious or volunteering.