APPLYING GREY RELATIONAL ANALYSIS TO BRAZILIAN SOCCER CLUBS: A MEASUREMENT OF THE FINANCIAL AND SPORTS PERFORMANCE

Abstract

This study aims to apply multicriteria analysis to establish a relationship between the financial performance and the technical performance of the clubs that operate in the A series of the Brazilian soccer championship, with the purpose of evaluating performance. It adopts a quantitative approach using Gray's Relational Analysis tool. As findings, Flamengo was identified as the club with the best technical performance and among the best clubs also in financial terms, alongside Cruzeiro and Atlético-MG. It was identified that clubs that were poorly placed in the ranking of financial indicators became champions in different tournaments played throughout the year.

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