The aim of the study is to analyze the effects of informal controls and organizational identification on affective commitment in a family business. A survey was carried out with 102 employees, and the hypotheses were analyzed using structural equation modeling and Fuzzy set qualitative comparative analysis. The results show that informal controls positively influence organizational identification and affective commitment. There was also a partial mediation of organizational identification in the relationship between informal controls and affective commitment. The asymmetric approach points out that informal controls and organizational identification are central elements in predicting high affective commitment.