Abstract
The aim of the study is to analyze the facilitating role of the use of managerial information between organizational mindfulness towards digital transformation and market agility. A sample of Brazilian startups was investigated via survey. Data were analyzed via structural equation modeling and fuzzy-set qualitative comparative analysis. The results reveal an indirect effect of organizational mindfulness towards digital transformation in market agility, with full mediation of the use of managerial information. For high (low) market agility, the presence (absence) of organizational mindfulness towards digital transformation and use of management information is critical.