Abstract
This study examines the link between competitiveness and cost leadership, differentiation, and focus strategies in textile companies in Antonio Ante. Using a quantitative approach, statistical tests were conducted on 97 clothing establishments, revealing significant impacts of differentiation and focus on competitiveness. Cluster analysis showed that highly competitive companies are mostly micro-enterprises with 1-10 years in the market, emphasizing innovation, design, and value propositions. The findings suggest that adapting textile products to specific market segments enhances customer preference, advising entrepreneurs to reinforce these strategies. This research provides insights for making informed decisions and developing effective strategies.
Keywords: Competitiveness, strategies, differentiation, competitive advantage.