Vol. 7 No. 1 (2013), RESPONSABILIDAD SOCIAL CORPORATIVA: INNOVACIÓN SOCIAL Y CREACIÓN DE EMPRESAS
Vol. 7 No. 1 (2013)

THE COMPANY’S SOCIAL RESPONSIBILITY IN THE CONDUCT OF EMPLOYEES OF THE RETAIL CHAIN SUPERMARKET IN LAURO DE FREITAS –BA - BRAZIL .

RESPONSABILIDAD SOCIAL CORPORATIVA: INNOVACIÓN SOCIAL Y CREACIÓN DE EMPRESAS
Lismara Ribeiro Macêdo
Universidade Federal do Rio Grande do Norte
Jamerson Viegas Queiroz
Universidade Federal do Rio Grande do Norte
Hélio Roberto Hékis
Universidade Federal do Rio Grande do Norte
Maribel Barreto
Universidade Federal do Rio Grande do Norte
Fernanda Cristina Barbosa Pereira Queiroz
Universidade Federal do Rio Grande do Norte

Abstract

The article aims to analyze how policies on Corporate Social Responsibility (CSR) influence the personal and professional behavior of employees of the supermarket retail network of the city of Lauro de Freitas, Bahia - Brazil. The research has an exploratory nature, due to the emerging number of publications about Corporate Social Responsibility for retail supermarkets.
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