Abstract
This study is Aimed to examine the strategic behavior adopted by the directors of Hotels in Florianopolis - Santa Catarina - Brazil. According to the typology of Miles and Snow (1978). We have opted for the quantitative and descriptive approach using Questionnaires to collect. The results Showed That 45% of administrators Hotels in Florianopolis The Following adopt behaviors: Analysts 31%, 19% and 5% Reactive Defensive. We conclude, therefore, that managers adopt, mostly Surveyors behaviors that are characterized by seeking new markets and introducing new products and services to customers, noting that, in general, were prevalent behaviors prospectors and analysts, who added, amounted to a percentage of 77% of the behaviors identified.
