Abstract
In a global and interconnected world, companies have answered to social pressures implementing CSR policies, which have often been purely cosmetic, or at best philanthropy and social action, that have nothing to do with an ethical conception of business. This situation has created a trivialization of the concept of CSR, trying to find a new path some authors have created new ideas, such as, “creating shared value” or “corporate sustainability”, generating sometimes even more confusion.
