Vol. 15 No. 3 (2021), RESPONSABILIDAD SOCIAL CORPORATIVA: INNOVACIÓN SOCIAL Y CREACIÓN DE EMPRESAS
Vol. 15 No. 3 (2021)

CORPORATE SOCIAL RESPONSIBILITY AND CONSUMERS IN THE RETAIL SECTOR IN CHILE

RESPONSABILIDAD SOCIAL CORPORATIVA: INNOVACIÓN SOCIAL Y CREACIÓN DE EMPRESAS
Published 2021-10-01 — Updated on 2022-11-07
Pedro Elías Severino-González
Universidad Católica del Maule
http://orcid.org/0000-0003-4784-9151
José Vicente Villalobos-Antunez
Universidad de la Costa; Universidad Católica de Temuco; Universidad del Zulia
Jaime Matamala-Panes
Escuela de Ingeniería Comercial, Universidad Católica del Maule
https://orcid.org/0000-0001-5749-5874
Camila Parada-Oyarce
Escuela de Ingeniería Comercial, Universidad Católica del Maule
https://orcid.org/0000-0001-7804-0916

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Abstract

Corporate social responsibility allows you to manage strategies that seek to satisfy the needs of stakeholders. The purpose of this article is to analyze the perceptions of retail consumer expectations about corporate social responsibility. For this, a self-supply survey has been used, giving way to exploratory factor analysis and exploration of media differences. The results obtained a high valuation in the economic dimension. Significant differences are presented in gender, level of urbanization and level of schooling, with particular emphasis on the philanthropic dimension.

PDF (Spanish)