Abstract
This article discusses the role of export and investment promotion agencies in internationalization support, in order to investigate their potential for success from the premise that for the effect of this type of venture, it should offer adequate supports for the type of insertion and goals sought by the supported companies, in view of the key determinants of the internationalization process and their motivations. The research was qualitative, through case study, opportunity in which it was investigated the UKTI, particularly, its operations in Brazil. The results unveil interesting questions, specially the strategies and management models observed in UKTI: when these dimensions interact with the determinants of internationalization, such agencies can be considered important tools to promote international integration, notably in the reduction of information asymmetries and market failures, critical points of destination choice, modes and pace of entry.
