MOTIVATORS FOR THE USE OF VEHICLE SHARING SERVICES ON DEMAND IN BRAZIL

Abstract

The study focused on determining the motivators for the use of means of transport on demand in Brazil. The methodological procedures involved the Exploratory Factor Analysis to validate the variables and the Confirmatory Factor Analysis established the adjusted model and the dimensions in which these elements appeared in the users' perception. It can be observed that the motivators were relevant, however, only three variables of a utilitarian nature are strongly linked to the consumption process, indicating the cost, the moment of use and the technological facilitator as indicators of the use of this type of service in Brazil.