Abstract
This study analyzes the effects of proactive personality on routine job performance, considering the mediating role of self-efficacy. A survey was conducted with employees of one of the largest Brazilian startups, which operates in the financial services segment (fintech). Data were analyzed by structural equation modeling (PLS-SEM) and complemented by importance-performance map analysis (IPMA). The results show that proactive personality is directly and indirectly (through self-efficacy) associated with routine job performance. The importance-performance map denotes that proactive personality shows higher importance and performance in favor of routine job performance.