Abstract
The aim of this paper is to explore a model of the consequences of irresponsible behavior of companies on their ability to attract talent. To this end, we analyze the impact of the damage and the intentionality of the company on the attraction of talent. We propose that the effect of irresponsible behaviors on the attractiveness of companies will be greater in Generation Z applicants. The time elapsed, the geographic distance of the damage caused, and the previously built reputation may lessen the impact of CSI on talent attraction.
KEY WORDS
Corporate Social Irresponsibility, Talent Attraction, Reputation, Corporate Social Responsibility, Z Generation.