O IMPACTO DA EXPERIÊNCIA INTERNACIONAL NA PERCEPÇÃO DA DISTÂNCIA PSÍQUICA

Resumo

Este artigo objetivou investigar como a experiência internacional interfere na percepção da distância psíquica entre o Brasil e outros seis países. Para tanto, entrevistou-se seis pessoas com experiência internacional e seis sem experiência, buscando identificar as percepções convergentes e divergentes. O estudo possui caráter descritivo e natureza qualitativa, baseando-se nos modelos teóricos de Rocha (2004) e Hofstede (1980). Os dados foram analisados conforme a técnica de análise de conteúdo. Os resultados possibilitaram comprovar empiricamente a influência da experiência internacional na percepção da distância psíquica, e revelar as associações equivocadas que os entrevistados cometem por falta de conhecimento sobre os países.

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