Vol 11 No 2 (2017): MAY-AUGUST
MAY-AUGUST

In the first article, Nadia Albis and Isabel Álvarez (Instituto Complutense de Estudios Internacionales, Spain) analyze the innovative performance of foreign subsidiaries compared with domestic businesses using company data for the Colombian manufacturing industry. For the authors, the results show that the foreign subsidiaries are better at producing knowledge compared with the domestic companies, explained by a greater intensity in the use of domestic and external knowledge inputs. However, when the foreign subsidiaries are compared with exporting domestic businesses, the performance gap is not as wide. The results contribute to clarifying how the links between innovation and internationalization are also relevant in developing countries.

One of the great challenges of Brazil’s economy today, according to Marta Chaves Vasconcelos, Alaís Daiane Zdziarski, June Alisson Westarb Cruz, Wesley Vieira da Silva (Pontifícia Universidade Católica do Paraná, Brazil) and Christian Luiz da Silva (Universidade Tecnológica Federal do Paraná, Brazil), is the management of resources allocated to public health, and they identify the current situation as one of the most serious crises ever experienced, due, among other factors, to the increase in demand and the lack of effective management. In this sense, the authors attempt to analyze the level of efficiency of the Unified Health System (SUS) service in the municipalities of Paraná (Brazil) by using two kinds of techniques to measure efficiency: Data Envelopment Analysis (DEA) and Free Disposal Hull (FDH) which can be used to help better plan resources and to make decisions, finding significant differences in the level of efficiency of the Paraná municipalities.

In order to study the international activity of retail fashion businesses, Teresa Fayos-Gardó, Haydeé Calderón-García and Marta Frasquet-Deltoro (University of Valencia, Spain) propose a framework which analyzes the different dimensions of “embeddedness” in foreign markets with dynamic capabilities. Drawing from nine in-depth interviews of executives in sector businesses, each dimension of embeddedness is bolstered by different dynamic capabilities. The social capability requires brand-building capabilities that interact with the network and knowledge management capabilities; while the relational and territorial capabilities are backed by the network management capabilities.

In the following article, Jorge Luis Sanchez Arevalo and Edgard Monforte Merlo (University of São Paulo, Brazil) attempt to analyze the effects of physical integration on trade between Brazil and Peru. To do so, the authors adopt the constant market share method, aimed at determining the gain and/or loss of competitiveness and the sources that might explain the trade behavior pattern. For the authors, there were gains in the competitiveness of Brazilian exports to the Peruvian market, but they have been decreasing in recent years; and gains in the competitiveness of Peruvian exports to Brazil, although with an insignificant market share. The study concludes by underlining that the composition of exports from Brazil to Peru is more diversified and that from Peru to Brazil it is more concentrated.

Customs unions were created not only to generate trade, but also for their spin-off effect, or their capacity to accommodate and simplify more integration processes in other spheres that also contribute to economic development. According to Susana Herrero Olarte (Universidad de Las Américas, Ecuador) and Efstathios Stefos (Universidad Nacional de Educación, Ecuador), five relatively important customs unions have been created in South America in terms of fostering trade that have not served as a basis for greater levels of integration. Their limited success is associated with the disparities among the countries that make up the groups. In the spheres analyzed, there are no groups among the countries that make up the customs unions in South America.

In the last article of this issue, José André Villas Boas Mello, Jose Diamantino de Almeida Dourado and Jayme Leonam Nogueira da Silva (Centro Federal de Educação Tecnológica Celso Suckow da Fonseca (CEFET/RJ), Brazil) attempt to research the perception of consumers in Rio de Janeiro’s metropolitan area of the characteristics of craft beer that is consumed in the region. Their research has a qualitative approach that is exploratory and applied in nature. The authors identify the perception of the importance and the strategic differential of each of the characteristics of the beers analyzed and evaluate the quality of the Lager, Ale and Weiss varieties, as well as an analysis of the most widely consumed beers.

Again we would like to thank all those who contribute to the successful operation of the journal: the members of the Advisory Board, Editorial Board, Editors and regional Associate Editors, reviewers, authors, and above all, the readers.

Editor in Chief